Making Fast Food

Summary
In the article “Making Fast Food” (1996,McGill-Queen's University), the author indicated that fast food companies announced school business partnerships between school and the companies, this arrangement as beneficial for only one party. In addition, the writer described that fast food companies used minimal investment to secure the allegiance of young people, such as corporate rights or the environment, gain market access to young consumers, and secure schools as training centers that suit the needs of transnational corporations. Finally, the author stated that the goal of the fast food companies was “How to grow customers from childhood.” (Slye, 1996, P180)

Critique
This article was the last chapter of the book. In my opinion, I could not find any bias in this article. I agree with the author who indicated how the fast food companies distend in school nowadays. Many people also feel that the initial impact of the fast food restaurants on young people is the way through schools. However, there are not too many examples to support the author’s view in the article, just simply referred the existence of such a phenomenon.

Making Fast Food

Summary
In the article “Making Fast Food” (Richard Slye, Making Fast Food, 1996), the author described that fast food companies sponsored school programs, in order to take a free market approach there. Moreover, the writer mentioned that some students studied fast food inventory, payroll, and ordering procedures in math, the company’s menu plans in home economics, and their marketing practices in business class in their high school which were supported by the fast food companies. Finally, the author said that “schools became increasingly cash-starved; they also became more vulnerable to such corporate intrusions” (Richard Slye, 1996, P180)

Critique
In my opinion, nowadays, fast food companies have many ways to expand their sphere of influence. Many people don’t recognize fast food companies are affecting our daily lives, especially children and students. In this article, I could not find any bias. At the same time, I agree with the author who indicated some schools had already been a free market approach of fast food companies which sponsored school programs and used special courses to induce students to learn their corporate culture. In order to achieve their propagandistic purpose. Another thing is school certainly need money from large enterprises.

Organizing The Customer Experience

Summary
In the article “Organizing The Customer Experience” (Richard Slye, Making Fast Food, 1996), the author found that fast food companies display their latest giveaways in the prominent position of the restaurants, and most of the giveaways which are cleverly designed, inexpensive plastic games, cars, planes, or whistles shaped like pickles are offered for limited periods are aimed at the under-six set. In addition, the writer mentioned the fast food restaurants have “Birthday Party” activities for birthday party guests who are given free drinks, free cake, the giveaways for the week, and free coupons to return to the store. Finally, Richard Slye stated people enjoy the fast food restaurants which are happy, clean, efficient places, and customers will be well treated in there.

The fast food invasion

Summary
In the article “ The Fast Food Invasion” (Richard Slye, Making Fast Food, 1996), the author stated fast food companies have many ways to attract consumers and expand market nowadays, such as media advertising, local promotions, games, coupons, giveaways, price discounts. Richard mentioned that fast food companies have rights to decorate the interior of the lounge, playroom, and some of the rooms as same as the fast food restaurants in some places which are invested from the fast food companies, and offer drink to school picnics and community fairs. In addition, Richard showed the fast food companies sponsor some programs to propagandize and present free fast food or money to the winners in the activities. Finally, the writer also described that fast food companies are common in highways, campuses, school, hospitals, museums, even prison.

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