Sunday, December 2, 2007

Making Fast Food

Summary
In the article “Making Fast Food” (1996,McGill-Queen's University), the author indicated that fast food companies announced school business partnerships between school and the companies, this arrangement as beneficial for only one party. In addition, the writer described that fast food companies used minimal investment to secure the allegiance of young people, such as corporate rights or the environment, gain market access to young consumers, and secure schools as training centers that suit the needs of transnational corporations. Finally, the author stated that the goal of the fast food companies was “How to grow customers from childhood.” (Slye, 1996, P180)

Critique
This article was the last chapter of the book. In my opinion, I could not find any bias in this article. I agree with the author who indicated how the fast food companies distend in school nowadays. Many people also feel that the initial impact of the fast food restaurants on young people is the way through schools. However, there are not too many examples to support the author’s view in the article, just simply referred the existence of such a phenomenon.